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Forbes • June 20, 2024

How This Couple Built Brooklyn's Coolest Purpose-Driven Dispensary

Forbes profiles Yerba Buena as Brooklyn's coolest purpose-driven dispensary, exploring the founders' vision for cannabis retail.

How This Couple Built Brooklyn's Coolest Purpose-Driven Dispensary

Forbes profiles Yerba Buena, exploring how the founders built Brooklyn’s coolest purpose-driven cannabis dispensary.

The feature covers:

  • The founders’ backgrounds in tech and design
  • Creating a dispensary that feels different
  • Balancing profit with purpose
  • The future of values-driven cannabis retail

“We wanted to prove that you can do well by doing good,” the founders told Forbes. “Every decision we make is guided by our values.”

Read the full Forbes profile.